
Staff Business Analyst | Ecommerce Conversion Specialist
Business Analyst with a focus on SaaS environments, data integration, and workflow optimization. Experienced in structuring complex data and processes to support efficient system implementation and improved business performance. Brings a strong balance of analytical thinking and practical execution to align technology with real-world business needs.
Core Competencies: SaaS Onboarding and Implementation, Data Integration and Transformation, Requirements Gathering, Workflow Analysis and Process Optimization, Stakeholder Communication and Collaboration, Data Mapping, Business Process Documentation, User Behavior Analysis, Google Analytics, Quantum Metric, Data Storytelling, A/B Testing and Experimentation, Customer Journey Analysis

ProScore Technologies
Support client onboarding by guiding the integration of financial data into the platform in a structured and reliable way. Work with complex datasets to clean, organize, and map information into formats that align with system requirements.
Conduct discovery sessions to understand client workflows and translate those processes into practical system configurations. Partner with internal teams to ensure implementations are both technically sound and aligned with how clients operate, helping to reduce onboarding issues and improve overall efficiency.

Road Runner Sports
Focused on improving the customer journey across the ecommerce site by analyzing user behavior and identifying areas of friction. Evaluated how customers moved through the purchase process and worked with cross-functional teams to implement improvements.
Applied analytics platforms including Google Analytics and Quantum Metric to analyze user behavior, identify friction points, and support data-driven improvements to the customer journey. Supported A/B testing initiatives by identifying opportunities for experimentation and evaluating the impact of site changes on user engagement and conversion.

Road Runner Sports
Supported ecommerce initiatives tied to revenue performance and site operations, working across teams to improve product visibility, maintain operational consistency, and use sales data to inform decisions.
Supported the growth of the dropship business from $10 million to $15 million in revenue by improving vendor integration and operational processes. Managed onboarding and coordination for over 100 vendors within the ERP system, ensuring accurate product setup and alignment across teams.
Maintained site performance by aligning daily operations with ongoing, data-informed improvements to the customer experience.

Road Runner Sports
Coordinated onboarding and product setup for over 100 dropship vendors within the ERP system, ensuring accurate data entry and alignment with internal processes. Supported the management of large product datasets and contributed to improving organization and workflow efficiency. Worked across teams to maintain timelines and ensure successful vendor integration.

Bachelor of Science, Business Administration and Management
Studied core business disciplines including operations management, data analysis, and organizational strategy — providing a strong foundation for translating complex business processes into actionable insights.